Outsiders × Midas Co
Ancient symbols. Outside spirit.
Outsiders × Midas Co brings together two shared passions: Midas Co’s fascination with the ancient world and Outsiders’ pull towards the great outdoors.
The Outsiders side. The red sun and OUTSIDERS lettering carry the colour and energy of life outside.
The Midas side. The blue lettering and statue-like figure draw on classical forms, mythology and the symbols that run through Midas Co.
Look closer and the two worlds cross over: a Midas-style symbol is tattooed on the figure’s leg, while the Outsiders triangle sits inside the sun’s eye. Ancient inspiration and outdoor identity, built into one shared design.