Every brand starts with an idea.
For us, that journey began in 2018 under the name Method a lifestyle brand inspired by music, streetwear and the outdoors.
From the beginning, the goal was to create products that reflected the way we lived: a blend of city culture and outdoor adventure, designed for people who carve their own path. The Creation of Outsiders
In 2021, the brand evolved into Outsiders.
The new name captured the spirit that had always been at the heart of the project a belief that whether you’re a cyclist, surfer, skater, musician, traveller or simply someone who does things their own way, we are all Outsiders.
While the name changed, the vision stayed exactly the same.
Designing the Logo
The Outsiders mountain logo was created towards the end of 2018.
We wanted a symbol that reflected the crossover between music, lifestyle and the outdoors.
At first glance, the mark is an equilateral mountain graphic representing adventure, exploration and the outdoors.
Look more closely and you’ll notice a subtle zig-zag running through the centre. This was a deliberate nod to the concept of frequency a reference to the music and cultural influences that helped shape the brand from the beginning.
The result is a logo that combines streetwear-inspired design with an outdoor mindset.
Official Launch
Outsiders officially launched in the end of 2021.
In June 2022, the logo received its now-familiar multi-colour treatment, which remains the primary version used across our apparel, sunglasses and accessories today.
Built Over Time
Outsiders has never been an overnight success.
It has been built gradually through years of work, experimentation and belief in the vision.
From early local stockists to our growing online community, the logo has remained a constant symbol of what the brand stands for.
More Than a Logo
To us, the Outsiders logo represents more than just a graphic.
It represents the journey.
It represents independence.
And it represents the idea that there is no single path in life.
Whether you’re into cycling, surfing, music, fashion or the outdoors, we believe there’s a place for everyone here.
The Journey Continues
We’re proud of the story behind our logo and grateful to everyone who has supported us along the way.
What started as an idea years ago continues to evolve and we’re only just getting started.